Today on the show Jodi breaks down the three phases of a book launch: pre-launch, launch, and post-launch. Author-entrepreneurs should remember that book marketing is a marathon, not a sprint.

Today on the show Jodi talks about the right (and wrong) time to write a book to serve your business. While there is no one right time for every author-entrepreneur, there are some factors that can point to yes (or no).

Today on the show Jodi interviews Jessica Freeman, author of The Type 1 Life (2018) and the forthcoming The Type 1 Life for Adults (2020).

Today on the show Jodi interviews Jessica Rasdall, author of Shattered (2019).

Today on the show Jodi breaks down the process of revising your book.

Today on the show Jodi interviews Rebecca Undem, author of How Mommy Got Her Groove Back (2016).

Today on the show Jodi talks about how author-entrepreneurs can learn about their competition and best position their book in the marketplace: by conducting a book market analysis (sometimes called a book positioning study).

Today on the show Jodi breaks down the types of editing and why “I need an editor” can be a loaded statement. Editing is not a one-size-fits-all operation. Rather, there are three types to consider when looking for a book editor.

Today on the show Jodi interviews Emily Souder, author of Birth Story Brave (2017), Birth Story Held, Cultivating Amusement, and the upcoming Sparks. Read on for some highlights of the conversation.

Today on the show Jodi interviews Mallika Malhotra, author of The Brand Photography Playbook (2017).

Today on the show Jodi answers the five most-common questions she hears about self-publishing a book to serve your business. 

Today on the show Jodi interviews Jessica Rasdall about books and speaking.

Today on the show Jodi talks about the costs of self-publishing a book. Self-publishing grew 40% in 2018, according to Bowker. Author-entrepreneurs know the advantages of self-publishing, which we explored in Episode 6, particularly control, but they often have no idea what they should expect to pay to write, publish, and market a book to serve their business. 

Today on the show Jodi interviews Ashley Cox, author of Transform Your Stories (2019).

Today on the show Jodi interviews Annie Franceschi, author of Permission to Try (2018).

Today on the show Jodi talks about money. Author-entrepreneurs earn money from their books indirectly. In other words, not from book royalties but from readers who become clients. Luckily, money isn’t a primary direct goal for most author-entrepreneurs. Rather, their goals are intangibles like credibility, authority, and visibility.

Today on the show Jodi interviews Dannie Lynn Fountain, author of four books: The Side Hustle Gal (2016), Big Plan for the Creative Mind (2017), The Bucketlist Babe (2017), and One Honest Woman (2018).

Today on the show Jodi breaks down the publishing process into its three main stages: writing, publishing, and marketing.

Today on the show Jodi discusses how to serve your business with a book, tactically speaking. A book is not a “Build it and they will come” proposition (or rather, “Write it and they will buy”).