As an author-entrepreneur, you’re well aware that your email list is a warm audience. So any time you launch something (a course, a new service, whatever you’ve been working on) it’s a good place to start your sales efforts. This, of course, applies to your book/ebook as well — but with a twist.
That warm audience means that your email newsletter is an ideal place to share details about your book, both before and after its release. The mechanics of launch emails DURING A BOOK LAUNCH are no different from any other evergreen product or service launch (AKA no cart close date): focus on the benefits of your offer (to illustrate its features), show the offer in action with case studies or testimonials, etc. And, of course, it goes without saying that you need to link to a killer sales page for your book with every email you send. However, your pre-launch and post-launch emails don’t follow the launch formula in that they aren’t part of a sequence but rather book-related more generally. Your regular email newsletter likely sometimes contains something book-related during the pre-launch and post-launch phases.
That warm audience means that your email newsletter is an ideal place to share details about your book, both before and after its release. - @jodibrandon
Email Ideas Based on Launch Phases
Your book launch has three phases, so your book-related emails will fall into those same three phases: pre-launch, launch, post-launch. As noted previously, the launch phase will follow the traditional launch sequence entrepreneurs are familiar with. Here are some ideas to share with your list related to your book: