Episode 5.5: Using Book Data and Metrics with Alexa Bigwarfe

Today on the Write.Publish.Market Podcast, Jodi is chatting with Alexa Bigwarfe all about understanding and using your book metrics and data. There is so much information to be gained about your target and even secondary audiences from looking at your analytics. You may want to look into outsourcing your data tracking, like Alexa did, and have someone build you an analytics dashboard. Alexa and Jodi walk through several different areas to look at:

Facebook Ads
Email Open Rates and Link Clicks
Google and Amazon Searches
Overall Sale Purchases

This episode is chalked full of helpful information for you. It may all seem a little overwhelming, but take it one area at a time. You may need to listen to it a few times and make sure to take notes!

Meet our Guest

Alexa Bigwarfe is a USA Today Best-Selling author, speaker, and publishing partner. Alexa turned to writing books as a healing method after the death of her infant daughter and fell in love with all things publishing. After publishing Sunshine After the Storm: A Survival Guide for the Grieving Mother, she created a series for mothers called Lose the Cape. After that, she began assisting others who also wanted to share their story or knowledge through writing and publishing a book. Alexa is the founder of Write|Publish|Sell, Kat Biggie Press, Purple Butterfly Press, Chrysalis Press, and the Women in Publishing Summit. Learn more at writepublishsell.com.