Episode 5.19: Book Publicity for Business Owners with Sonia Awan
On this episode, Jodi is chatting with Sonia Awan all about book publicity! The quick and easy breakdown is that marketing is where you’re telling people about yourself and your book, whereas publicity is when other people are talking about it. Sonia shares some tips on how to use your marketing as the basis of content that can be shared as PR. Here are 3 ways Sonia says you can start with your marketing that will lead to PR:
Build your online persona / brand
Connect to people in your industry, to give them something and get a review back
Podcast Tours
They also chat about media training and how that adds value to your brand and reputation. Sonia works with her clients on making sure they’re not only talking about their book or product, but also sharing their story and putting their best face forward.
Listen to the whole episode or download the transcript below!
Meet our Guest
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience. With a degree in Journalism, Sonia has been working with companies/authors in the US and abroad, bringing focus into branding and publicity. She is the principal at Outbloom PR and is currently based out of Los Angeles.
https://www.linkedin.com/in/outbloompr/