Episode 191: Turn Your Book into a Business Asset with Paid Workshops
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops.
Time Stamps:
00:00 Considering business overhaul: key signs
04:58 Paid workshops as a sales strategy
08:52 Optimizing business models with books
12:19 choosing topics: specific vs. broad
14:15 Workshop tweaking and pitch strategies
18:11 Workshop pricing recommendations
21:29 Audiobook recommendation
Keywords:
book publishing, business owners, marketing asset, Write Publish Market podcast, Jodi Brandon, book publishing strategist, entrepreneurs, writing, publishing, marketing, business growth, AnnMarie Rose, business scaling strategist, coaches, consultants, service providers, scaling businesses, zone of genius, business model, offer suite, marketing and sales systems, overwhelm and burnout, paid workshops, thought leadership, group program, ideal client, audience growth, engagement, price point, email marketing
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Light We Carry by Michelle Obama
Workshop Toolkit [see below]
Workshop Game Plan Generator [see below]
About Our Guest:
AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.
She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout.
AnnMarie’s Website: annmarierose.com
AnnMarie’s Instagram: instagram.com/askannmarierose/
AnnMarie’s Everything Page: www.annmarierose.com/everything
Workshop Game Plan Generator: annmarierose.com/highimpactworkshop
Sold-Out Workshop Toolkit: annmarierose.com/soldoutworkshoptoolkit [use code WPMTOOLKIT for 50% off!]
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1U0A5dW9oA79yB1rjHR5vYO_B3wiZGL-Zr9yxRg_hbq8/edit?usp=sharing
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