Episode 121: A Book Journey Is a Roller Coaster with Shanna Hocking
Writing and publishing a book is a long game, and it’s easy to turn over our dream and goals to others and let them deter us from accomplishing what is most important to us. Figuring out what is right for you and what works for you will help you determine your success path. Being open to new bylines and opportunities and partnering with others will allow you to invest in yourself and your book and leverage other people's expertise to bring your dream to fruition. In the episode, Shanna Hockings shares her journey writing, publishing, and pitching her book, the importance of one bold move a day, and celebrating little wins to make a ripple effect.
Tune in!
During this episode, you will learn about;
[00:00] Episode intro and a quick bio of the guest, Shanna Hocking
[02:59] What inspired Shanna to write a book for his business
[05:27] How Shanna opted for the traditional book deal
[07:57] The highs and lows of Shanna’s writing and publishing process
[09:39] What Shanna loved about the marketing part of the book
[12:45] Shanna's responsibility in book marketing and the work of the publisher
[15:01] How Shanna is using her book as a meaningful addition to her business
[18:02] The concept of Shanna’s book, One Bold Move a Day
[19:24] Shanna’s advice to anyone who wants to start writing a book
[21:04] Why Shanna's book project was rejected and what changed
[24:01] Shanna’s book recommendations
[26:29] Episode wrap-up and call to action
Shanna’s Books and other Resources Mentioned
Financial Grownup by Bobbi Rebell: https://www.amazon.com/How-Be-Financial-Grownup-Achievers/dp/1938548663/ref=sr
Our Missing Hearts: https://www.amazon.com/Our-Missing-Hearts-Celeste-Ng-ebook/dp/B09QBYCC3J/ref
Like this podcast? Check these out!
Episode 31: Sharing Your Story in a Book with Melanie Deziel
Episode 24: Sharing Your Story in a Book: Jessica Rasdall
Episode 4.5: Working with a Co-Author with Barbara Mitchell and Cornelia Gamlem
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Shanna Hocking (Guest)
Website | LinkedIn | Instagram | One Bold Move a Day Podcast
Shanna Hocking is a leadership consultant, philanthropic advisor, author, and speaker with 20 years of experience raising hundreds of millions of dollars and leading large teams at organizations such as the Wharton School of the University of Pennsylvania, Children’s Hospital of Philadelphia, University of Alabama, and Duke University. Her clients include universities, national nonprofit organizations, global businesses, and family foundations.
Shanna is the author of One Bold Move a Day: Meaningful Actions Women Can Take to Fulfill Their Leadership and Career Potential (McGraw Hill, November 2022), which was recognized as a November nominee of The Next Big Idea Club. Shanna's articles have been published in Harvard Business Review, Fortune, Fast Company, The Muse, and Motherly, and her expertise has been featured in Bloomberg News, PIX11 News, Entrepreneur, Chicago Tribune, Today.com, Insider, and The Business Journals, among others.