Your Book Cover: 3 Things to Remember

You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.

But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!

 

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So You Want to Write a Book?

Don't let overwhelm get the best of you

You might think deciding to write a book is the hard part. If only! Writing and publishing a book is quite an undertaking, and it’s easy to get overwhelmed — unless you have a plan. It is best to work on the front end — before you even write your first word — to prevent overwhelm and keep you moving forward. What does that look like? Here are some tips.

Get organized.

Whether you’re an outliner or a brain dumper, get your thoughts organized and on paper/screen. You can always go back and edit your notes, but just get it all out there to start. Once you see where all your thoughts and notes are focused, you can begin to see the direction your book is taking. This will help you create a rough structure for your book, which will be critical during those moments when writer’s block hit or when you don’t feel like writing. (Yes, they WILL happen, I’m sorry to say.) When those moments hit, pick a section and add more notes to that one section, reworking as needed.

Create a writing routine.

Are you someone who lives by routine or time-blocks your day? Even if that answer is no, it is important to create a routine to keep you moving forward with your book. This might be X words per day, or it might be X hours per week. Everyone’s routine looks different, depending on you and your other commitments (work, family, personal obligations, etc.). Look at your current responsibilities and daily tasks to see where your free time occurs (or where you can free some time) and decide what amount of time you can devote to your writing.

Practice writing.

Write every day, even if it’s for 10 minutes. You may not always be writing for your book, but writing is like a muscle that gets stronger with use, and that muscle needs to grow!

Set a publishing plan.

It’s never too soon to think about whether you want to self-publish or publish traditionally, via a publishing house. There are pros and cons for each. Many business owners choose self-publishing, and you can see my post on self-publishing here. When do you want to release your book? How much time do you need to get published? Start with your end date and work backward. This will also play a factor in creating your writing routine.

Think about marketing.

You certainly don’t need a full-fledged marketing plan at this point, but it’s also never too soon to think about marketing. A marketing plan could range from creating your email list or giving your current list “sneak previews” of what is to come (book cover, quotes, etc) to planning a book launch party to having book ambassadors who help promote your book.


Are you ready to start the journey to writing your own book? I promise it is not as scary as it may seem. I am getting ready to launch a course called “Book Prep Bootcamp” all about that front end work, and I’d love for you to join me. At the end of the course, you’ll be armed and ready to write, with a book map, a writing routine, and a research plan. Registration will open on May 12th. Before we start Book Prep Bootcamp, join me on May 12th for a webinar called “I’m Going to Write a Book! Now What?” - you can register for that here.

 

What a Book Can Do for Your Business

There’s a lot of talk these days in the business community and within the creatives community about scaling, leveling up, and creating passive income. One of the best ways to do this is to write a book or ebook. You maybe wondering why - what can a book do for you and your business?

Let me count the ways….

Credibility

A book establishes you as an expert in your field. This will help you attract better clients in line with the services and/or products you offer. Testimonials from clients who are recognized in their industry will do wonders for your credibility and make you sought after. People will begin to associate your name with the topic you’re writing about, which allows you to become the go-to person for people seeking information about your topic. And if you stay top-of-mind, you’ll be referred by others. In other words, your credibility is tied into visibility. Speaking of visibility...

A book establishes you as an expert in your field. (Tweet)

Visibility

Have you ever seen an author featured on Good Morning America as the subject expert on a story they’re running? Me, too. Or an author who runs a business showcasing their product on a product review/roundup on TODAY? Me, too. That could be you! A book can give radio/TV personalities and producers, podcast hosts, print journalists, and others a reason to reach out to you. And being featured in the media can grow your audience like nobody’s business! You’ll have an added blurb for press releases, starbursts on your next cover, and so forth that say “As Seen in Inc.” or “Featured on Good Morning America”—and that is just what helps you get more of these opportunities. As a reader, what does it make you think about an author when you see those starbursts and blurbs? You automatically think that author knows what the heck he or she is talking about and would be a good resource on that topic. And with a book, that could be you! (Do you see how credibility and visibility are tied together?)

Growth

Once you have one book written and published, the credibility and visibility it creates builds the platform for writing your second book.  One book can lead to another, which can lead to a discounted bundle price on your website, more back-of-the-room sales at speaking engagements, or perhaps a live workshop or a course based on your book, and more. Think of your first book as a building block to grow your visibility and credibility (there are those two words again!). The possibilities are limited only by your imagination—truly. Well, that and the number of hours in a day.

Think of your first book as a building block to grow your visibility and credibility. (Tweet)

Money

Many people consider money a dirty word or something not to be talked about, but as my friend Heather Crabtree often says, “You’re running a business, not a charity.” It’s true. Wanting to make money doesn’t make you (or me) greedy. Money enables us to do so many things with our business: Hiring employees, scaling, and launching a new product or service are just a few examples. As the old saying goes, you’ve got to spend money to make money. I tell my self-publishing clients this all the time—that a small investment up-front can pay off in spades down the line.


As you can imagine, this is just a handful of the reasons to write a book. They’re interconnected: Credibility leads to visibility which allows for growth and puts money back into your pocket. The possibilities are endless! Can you think of any other ways a book could help your business grow? Let me know in the comments.

Ready to start brainstorming? What are some areas of your business that you could teach and share with others—those areas that you feel most confident in? That’s where you begin when thinking about where to start your book.