You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.

But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!