As an entrepreneur, validating an idea isn’t a new concept to you. You’ve gone through the validating process when you’ve launched courses, products, services, and the like. The concept is the same when it comes to a book: Ask the people who are your ideal clients (and thus likely your ideal readers) for feedback.

You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.

But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!