The term author platform gained traction in the book publishing world alongside the rise of self-publishing. Essentially, it refers to your ability as an author to sell books based on your audience — who you can reach and convert into paying customers. Traditional book publishers were looking for authors with a large platform to help with marketing efforts. Nonfiction writers with a built-in author platform had a greater chance of getting a book deal, especially with larger book publishers. An author platform offers influence, which gives authors a leg up when it comes to book marketing efforts.Read More
Beginning on Black Friday and continuing through the beginning of the new year, the holiday season marks the busiest shopping season of the year. This is great news for author-entrepreneurs, whether your book is new or not. Why? Books make a great holiday gift!
Actually waiting until Black Friday to start thinking about holiday book sales is too late, though. You need to be ready well in advance, so start thinking about your plan now.Read More
As an author-entrepreneur, you’re well aware that your email list is a warm audience. So any time you launch something (a course, a new service, whatever you’ve been working on) it’s a good place to start your sales efforts. This, of course, applies to your book/ebook as well — but with a twist.
That warm audience means that your email newsletter is an ideal place to share details about your book, both before and after its release. The mechanics of launch emails DURING A BOOK LAUNCH are no different from any other evergreen product or service launch (AKA no cart close date): focus on the benefits of your offer (to illustrate its features), show the offer in action with case studies or testimonials, etc. And, of course, it goes without saying that you need to link to a killer sales page for your book with every email you send. However, your pre-launch and post-launch emails don’t follow the launch formula in that they aren’t part of a sequence but rather book-related more generally. Your regular email newsletter likely sometimes contains something book-related during the pre-launch and post-launch phases.
That warm audience means that your email newsletter is an ideal place to share details about your book, both before and after its release. - @jodibrandon
Email Ideas Based on Launch Phases
Your book launch has three phases, so your book-related emails will fall into those same three phases: pre-launch, launch, post-launch. As noted previously, the launch phase will follow the traditional launch sequence entrepreneurs are familiar with. Here are some ideas to share with your list related to your book:
Launch ambassador recruitment
Beta reader recruitment
Virtual launch party details
Bonuses/freebies/discounts for newsletter subscribers
Bonuses for newsletter subscribers
Mapping Your Launch
A key difference between book launches and other launches is that it’s truly never too early to start marketing a book. Early momentum is a good thing for book launches. Planning your launch calendar will be much, much easier, though, once you have a launch date — sometimes called a “book pub date” (as in publication) — because you can work backward to select dates for certain emails. You can do this electronically or on paper, but get your sequence mapped out, including email subject lines and topics.
A key difference between book launches and other launches is that it’s truly never too early to start marketing a book. - @jodibrandon
Have you successfully launched a book? What tips do you have regarding launch emails? Share your do’s and don’ts in the comments!
If you have followed me for a while, you know that I regularly talk about the long game of book marketing. It’s a marathon, not a sprint. I have seen so many authors treat it like a sprint and burn out — quickly. The investment of time, energy, and money can be overwhelming, and it is ongoing, so pacing yourself is critical. Book marketing experts talk about multiple phases of marketing, and most agree that there are three (called by different names, of course): pre-launch, launch, and post-launch.Read More
Punctuation is weird. I know. That doesn’t make it unimportant, though. As an entrepreneur, why should you care? Because good punctuation helps with clarity. And whether you’re writing for your business blog, your email newsletter, or your book, clarity is obviously important.Read More
With about a million books published each year in the United States, book marketing is absolutely critical. Much of book marketing is trial and error, since every book is unique. That said, here are some common book marketing mistakes I see. Learn from others’ mistakes and avoid these, and you’ll already have a leg up in the book marketing game.Read More
One of the common misconceptions about self-publishing is that you can’t get a self-published book into bookstores. False!
It is absolutely possible to get a self-published book into a bookstore. That said, there are a few things you need to do as an entrepreneur to make sure your book is available to sell in bookstores.Read More
Entrepreneurs often ask me, “When is the perfect time to write a book to serve your business?” This isn’t a cop-out answer, but truly, there isn’t one. Lots of factors play into when the “right” time is for people, but here are three guidelines that I discuss with author-entrepreneurs to gauge whether it’s the right time for them. (Note that these will look different for every entrepreneur.)Read More
As a book publishing industry veteran who works almost exclusively with self-publishing author-entrepreneurs, it’s no surprise that I am a big advocate of self-publishing (particularly for entrepreneurs). The process can be fairly straightforward, but if you don’t do some research and make a solid plan, it’s easy to make mistakes. Here are solutions to the top-five mistakes I see author-entrepreneurs make when self-publishing.Read More
Audiobooks have been on the rise for the last few years. As a book lover, you probably know that. What does this mean for you as an author-entrepreneur? Does this mean you need to find a production studio, hire a professional narrator, and shell out a few thousand bucks to produce an audiobook in addition to your print version? Nope. But you shouldn’t immediately write off the idea of an audiobook, either.Read More
Technically speaking, a book trailer IS optional. But given the explosive growth of video in today’s marketing world, you’d be silly NOT to take advantage of it when marketing your book. According to ComScore, readers are 64 percent more likely to buy your book if they see a trailer that promotes your book effectively. 64 PERCENT. That’s just about two out of three people. Creating a book trailer and including it on your book’s sales page as well as in your marketing efforts in general, then, is a no-brainer.
Here are a few pointers to keep the process manageable.Read More
With so many possibilities — unlimited possibilities, really — it can be hard to know where to focus your book marketing efforts. That includes both time and money. Whether you DIY your book marketing or hire a book marketing/publicity firm, these three tips work for just about every author-entrepreneurRead More
When most people think about hiring a book editor, they’re thinking about a copy editor. A copy editor takes a micro view of your book manuscript and comes into the process once you have a finished manuscript. (A developmental editor, on the other hand, is interested in the bigger picture of your project and works with you during the writing process.)Read More
True or false? There is more than one kind of editor.
If you’ve been following me for any length of time, you know that’s a gimme. TRUE! Most people think of copy editors when they picture an editor. A copy editor looks at grammar and mechanics, ensures clarity in your manuscript, and looks for consistency in elements like voice and tense. A copy editor is looking at a micro view of your work and comes into the picture when you have a finished manuscript.
A developmental editor takes a macro view and looks at the bigger picture of your project. What are you trying to achieve with your text, and are you achieving it? A developmental editor works with you during the writing process. That’s our focus this week.Read More
If you’re struggling to write your book, you have a few options. You could just keep plugging away and hope for the best, or go to an editor, or hire a writing coach.
Then there are ghostwriters.
Why would you want to work with a ghostwriter?Read More
Book editing can be a big investment, and you’ll be working closely with your book editor, so a good working relationship is critical. One way to ensure a comfortable and solid relationship is to ask questions before you hire someone to make sure you’re on the same page (see what I did there?). I’ve written about this topic before but am back with some new questions this time around.
Remember, too, that there are different types of book editors. These questions are specifically for copy editors.Read More
With thousands of books published every day (yes, you read that correctly), you need to give your book the best chance to succeed. One of the smartest ways to do just that is to conduct a book positioning study. (You might also see this called a competitive analysis or a book marketing study.) Of course book success relies on writing a great book that has a great cover. But there’s SO MUCH more you can do.Read More
I know from writing a book myself, not to mention it being a hot topic during book coaching calls with clients: It’s frustrating that there is no “perfect” or even absolutely correct word count target for your book. (How can I possibly create a writing schedule or figure out how long it will take to write my book if I don’t know how many words I need?) “Enough words to cover your topic” sounds like the kind of smart-aleck answer that would’ve gotten me in trouble in high school. But it’s true.Read More
As an entrepreneur, validating an idea isn’t a new concept to you. Surely you’ve gone through a validating process when you’ve launched other things (courses, products, services). The concept is the same when it comes to a book: Ask the people who are your ideal clients (and thus likely your ideal readers) for feedback.
With a book, though, you might complete the validation process a few times: with your book idea/topic, with your cover, and then with your actual text. The text is our focus today, and in book publishing, we call this process “gathering beta feedback.”Read More
A lot of author-entrepreneurs revise as they write. They’re hesitant to embrace the idea of writing first, and revising second. Just as research and pre-writing are separate tasks from writing, so is revision. It’s not your fault if you think this way. After all, we’re not professional writers! Lots of people lump everything under the umbrella of “the writing process,” but that process actually contains five distinct stages.Read More