Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.

Time Stamps:

00:00 – Welcome and episode introduction

01:25 – Myth #1: You need to cast a wide net

03:10 – Reality: Go narrow and deep with your target audience

04:18 – Myth #2: If you write it, readers will find it

06:05 – Reality: Strategic marketing is key to visibility

07:55 – Myth #3: No platform means no point in publishing

10:00 – Reality: Followers ≠ readers or buyers

12:15 – Myth #4: The work is done after writing

14:00 – Reality: Marketing is an ongoing, long-term effort

15:45 – Myth #5: There's a right and wrong way to publish

18:00 – Reality: The “right way” depends on your goals and business model

20:00 – Final thoughts and encouragement

Keywords:

book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link