Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world.

Time Stamps:
00:00 Long-form content as anchor

03:24 Long-form content: efficiency anchor

08:59 Embracing unique journeys

09:42 Anchor Marketing Insights episode

13:04 Balancing personal expertise and AI

17:44 Media page tips

19:39 Rebecca’s media platforms

22:55 Developing content strategy for thought leaders

27:38 AI advice vs. personal intuition

28:56 Increased fiction reading enjoyment

Keywords:
long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.

https://rebeccastanisic.com/

https://rebeccastanisic.thrivecart.com/intentional-content/

https://rebeccastanisic.kit.com/smmistakeswebinar

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing