Episode 136: DIY Book Publicity Tips for Business Owners
Your book is now written, edited, and already published. Congratulations! You have made it. Such is an outstanding achievement that needs a celebration. But wait. Do people know about the book? Do they know if your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial. This is where the importance of book publicity shines.
Publicity entails strategically promoting your book to appropriate channels and readers through academic journals, mainstream media, or avid podcast listeners. Sometimes, paying for it by hiring a PR team can be a game-changer. But that may come at a cost you are not ready to incur. Are there other ways? Join Jodi in this episode as she discusses DIY publicity for your book. She shares three things and a BONUS TIP you can do if you are not in a position or are interested in outsourcing PR and publicity.
Tune in!
Key Highlights from the Episode:
[00:00] Introduction to the show
[00:38] DIY publicity
[01:00] Three things if you are not in a position to outsource PR and publicity
[01:10] 1. Make sure the media kit is as comprehensive as possible
[02:36] 2. You have to do outreach or pitching
[03:36] 3. Utilize resources such as HARO and ProfNet
[04:48] Bonus tip: Press release is not dead!
[05:53] Episode wrap-up and call to action
Resources Mentioned
Like this podcast? Check these out!
Episode 119: Extending Your Book’s Reach With A Professional Publicity Partner
Episode 5.19: Book Publicity For Business Owners
Episode 4.09: All Things Book Marketing With Alexa Bigwarfe