Episode 118: The Art and Science of Book Titles and Subtitles
Choosing the right title and subtitle for your book can be one of your most important writing decisions. It's the first thing potential readers will see, and it's what will draw them in. A good title and subtitle should succinctly summarize the content of your book, making it easy for potential readers to identify what your book is about. With the right title and subtitle, you can set yourself up for success before you even start writing.
Simply put, a title should be shorter, punchier, and more memorable. On the other hand, a subtitle is where you describe what the book is about, the promise you are making, and the delivery or outcome that the reader can expect. Join this conversation and get enlightened. Be the best in the market with your book title!
Tune in!
Key Highlights from the Show
[00:00] Episode intro and what’s in for you; Choosing your title and sub-title
[01:02] Why a title and subtitle is the most impactful piece in your book
[03:22] The power of a sub-title in non-fiction books
[04:01] Sampled examples of titles and sub-titles of several books
[06:00] The best way to come up with a book title
[09:18] Title selection is an art and science
[10:17] A bonus tip about book title selection
[11:42] Episode wrap-up and call to action
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Episode 21: Know Your Competition: Conducting a Book Market Analysis
Episode 4.2: Book Backmatter
Episode 4.6: Secondary Audiences for Your Book