Grammar 101: Plurals and Possessives

What is it about that harmless little apostrophe that trips up so many people? People ask me often about issues regarding plurals and possessives (and especially the dreaded combo of a plural possessive!). The basic definitions are simple enough, right?

Plural signifies more than one.
Possessive signifies ownership and belonging.

Yet this is one of those often-confused aspects of English, so this week we’re going old school — as in, elementary (middle?) school English class for a quick grammar lesson. Ready?

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Your Book Sales Page

Regardless of the format your sales page takes (whether you have a separate website for your book or it’s a page on your current site), it’s critical that you have one. You must have a way to capture emails to stay in touch with your readers, and Amazon, Barnes & Noble, and other booksellers are under no obligation to (nor do they) share customer information with you. Think of your book sales page as a “one-stop shop” for anything and everything a potential reader would want to know about your book.

Whoever manages your website should be able to add a page or create a new site for you. If you want a simple option, check out booklaunch.io. There are paid and free versions to set up a sales page for your book if you aren’t technically inclined and don’t have an entire new site in your budget.

Keep in mind that this page isn’t taking the place of your book sales page on Amazon, but Amazon should be people’s second stop, not first. If you send them to Amazon first, they may never make it to your website, they may never sign up for a freebie you’re offering, and they may never check out your other offers and services. So where do you begin?

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Off the Shelf: Essentialism

Every year is the year I’m going to declutter and minimize the “stuff” I have hanging around in my house. And every year…it doesn’t happen.

As a business owner, I’m in the same boat. I want to reduce the number of services I offer so I can simply focus on what I love (but I love it all). I want to stop being so busy and start getting more done (but there’s so much to do). Sigh.

I’ve read all the books and pretended to do all the homework, but yet nothing changes. So when I heard about the book Essentialism, I knew I needed to check it out. And you know what? I just think I might have gotten some key takeaways that can help me get to a more essentialist mindset.

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Creating a Writing Habit

Let’s call a spade, a spade: A book is A LOT of words. Even if you, say, blog a couple times a week, a couple thousand words at a time, you're producing 5,000 or so words a week. A book, on the other hand, is tens of thousands of words. In other words, it’s a lot more words than you’re used to writing. That said, you’re producing 5K words per week (good for you!), so you’re in good shape to build a daily writing habit. It doesn’t matter WHAT you’re writing. It just matters that you ARE writing.

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The Writing Process

Sometimes you’ll see the writing process as having four steps: writing, revising, editing, and publishing. In that scenario, prewriting is included in the writing phase. Prewriting is a separate step from writing. I cannot over-emphasize that point! If you sit down to write 50,000 (or more words) with a topic and a few key points, but nothing else, you’re in trouble. Prewriting is the legwork and preparation to make the actual writing easier and faster. So really, the writing process has 5 steps:

  1. Prewriting
  2. Drafting
  3. Revising
  4. Editing
  5. Publishing
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Your Book Cover: 3 Things to Remember

You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.

But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!

 

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