Grammar 101: Plurals and Possessives

What is it about that harmless little apostrophe that trips up so many people? People ask me often about issues regarding plurals and possessives (and especially the dreaded combo of a plural possessive!). The basic definitions are simple enough, right?

Plural signifies more than one.
Possessive signifies ownership and belonging.

Yet this is one of those often-confused aspects of English, so this week we’re going old school — as in, elementary (middle?) school English class for a quick grammar lesson. Ready?

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Your Book Sales Page

Regardless of the format your sales page takes (whether you have a separate website for your book or it’s a page on your current site), it’s critical that you have one. You must have a way to capture emails to stay in touch with your readers, and Amazon, Barnes & Noble, and other booksellers are under no obligation to (nor do they) share customer information with you. Think of your book sales page as a “one-stop shop” for anything and everything a potential reader would want to know about your book.

Whoever manages your website should be able to add a page or create a new site for you. If you want a simple option, check out There are paid and free versions to set up a sales page for your book if you aren’t technically inclined and don’t have an entire new site in your budget.

Keep in mind that this page isn’t taking the place of your book sales page on Amazon, but Amazon should be people’s second stop, not first. If you send them to Amazon first, they may never make it to your website, they may never sign up for a freebie you’re offering, and they may never check out your other offers and services. So where do you begin?

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Off the Shelf: Essentialism

Every year is the year I’m going to declutter and minimize the “stuff” I have hanging around in my house. And every year…it doesn’t happen.

As a business owner, I’m in the same boat. I want to reduce the number of services I offer so I can simply focus on what I love (but I love it all). I want to stop being so busy and start getting more done (but there’s so much to do). Sigh.

I’ve read all the books and pretended to do all the homework, but yet nothing changes. So when I heard about the book Essentialism, I knew I needed to check it out. And you know what? I just think I might have gotten some key takeaways that can help me get to a more essentialist mindset.

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