Episode 220: Email Marketing for Business Owner Authors
In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build.
Time Stamps:
0:00 – Welcome and episode setup
1:13 – Why email marketing tools come up in book conversations
3:00 – How to choose the right email marketing platform
5:25 – Newsletter platforms vs. email marketing software (Substack, Beehiiv, Kit)
11:26 – Using your email list before you've even committed to writing
14:22 – Building excitement and getting feedback pre-launch
16:38 – The post-launch mistake almost everyone makes
19:07 – Segmenting your list: beta readers and launch teams
23:19 – Why email marketing is ongoing relationship building
27:18 – Welcome sequences and automated emails, explained
Keywords:
email marketing for authors, book marketing strategy, Kit email marketing, ConvertKit for authors, Substack vs Kit, Beehiiv newsletter platform, welcome sequence, email automation, launch team, beta readers, pre-launch marketing, evergreen book marketing, list segmentation, email newsletter strategy, business owner author, nonfiction book marketing, email list growth, lead magnet sample chapter, book launch sequence, post-launch marketing, relationship marketing, thought leadership newsletter, email open rates, book as marketing asset, Write Publish Market podcast, book writing for business owners, book writing for leaders, business owners criting books
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Kit: www.kit.com
Jessica Lackey (newsletter-to-book example)
Haley Dale/Your Content Empire
About Our Guest:
Bev Feldman is an email marketing strategist and Kit Certified Expert at Your Personality Tech Fairy who helps credentialed professionals - think financial advisors, therapists, and other expertise-based business owners - build email systems that actually work for how they run their business. Her approach in email marketing is grounded in consent, simplicity, and sustainability.
Website: https://yourpersonaltechfairy.com/
Services guide: https://yourpersonaltechfairy.com/email-marketing-services-guide
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/17wQFsMDv0LfcclF-sDxjVi_HrkkwYnyzT9Q2uxt7MHc/edit?usp=sharing
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