Episode 217: The Business Owner’s Guide to Writing Your Book Introduction
In this episode, Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier.
Time Stamps:
00:00 – Welcome and episode introduction
01:15 – Why book introductions feel so intimidating
03:05 – The real job of your introduction
04:12 – Making sure readers recognize themselves in your book
06:02 – “Tell them what you’re going to tell them”
08:05 – Building buy-in and reader investment
09:11 – Why readers need to trust you as the guide
11:35 – The role of the know-like-trust factor in business books
13:10 – Explaining what makes your book different
14:44 – How to end your introduction with momentum
16:10 – Structuring and formatting your introduction
18:05 – The overall purpose of a strong introduction
19:22 – Pro tip: write your introduction last
22:05 – Final encouragement and wrap-up
Keywords:
book introduction, nonfiction book introduction, business book writing, writing a business book, book introduction tips, author platform, book marketing, book writing process, nonfiction writing, business author, thought leadership, writing a book introduction, book structure, book outline, business book strategy, know like trust factor, author credibility, book transformation, reader journey, business book coach, book publishing strategist, book writing for business owners, book writing for leaders, leaders writing books, business owners writing books
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1XPXP37Rp3XXoIm7y1xjhKVfTcLjlHeptdNnhQ6SBvms/edit?usp=drive_link
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