Episode 215: The Visibility Strategy Your Nonfiction Book Needs

Apr 29

In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors.

Time Stamps:

00:00 – Intro and welcome back to Heidi

03:00 – Myth #1: Sharing your book cover is enough

07:30 – Why readers need to connect with you, not just your book

10:15 – Myth #2: Your launch is months away, so you can wait to market

12:00 – What a 6–9 month visibility runway looks like

16:30 – What to share before your book comes out (content ideas)

20:45 – Visibility vs. trust: what actually matters

23:30 – Myth #3: A great book will sell itself

27:00 – Why your presence gives your book meaning

30:00 – What happens after launch (and why most authors stop too soon)

34:00 – How Heidi works with authors (strategy + execution)

38:30 – Recap of the three myths

40:30 – Reading recommendations

Keywords:

ook marketing, author platform, book visibility, nonfiction authors, business books, personal brand, book launch strategy, book marketing myths, author marketing, social media for authors, book promotion, publishing strategy, hybrid publishing, self-publishing marketing, traditional publishing marketing, content strategy for authors, thought leadership, book business strategy, author brand building, prelaunch marketing, business owners writing books, leaders writing books

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Your Publisher Won’t Do It for You: 3 Ways Authors Can Build Brand and Buzz Before Launch: https://spitfiregirldesign.com/publisher

Dog Medicine by Julie Barton

Take What You Can Carry (linked in show notes)

How to Read a Book (novel)

Carrie Soto Is Back by Taylor Jenkins Reid

About Our Guest:

Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.

Website: https://spitfiregirldesign.com

Instagram: https://www.instagram.com/thespitfiregirl

Linkedin: https://www.linkedin.com/in/heidiyarger/

Pinterest: https://www.pinterest.com/thespitfiregirl/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1FCblgRDIqFxQgH85Js-F11LP_LJyo4JzrjXxFEDmq20/edit?usp=sharing