Episode 6.3: Launch Your Book with Intention with Annie Franceschi

Writing is an act of communication, that is, the transmission of a message. If we want our writing to be read by others and understood, we must have clarity. Like any other task, the writing battle is won in mind. You should have a clear picture of your message and audience. A good book will open unimaginable doors without much work to popularize it. You can use it as a marketing funnel, create even more income streams, and achieve freedom and fulfillment in life. Join this conversation with Annie Franceschi and learn these tips.

Annie Franceschi is a former Disney storyteller, bestselling author, six-figure founder, and branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her own agency, Greatest Story Creative®. Since then, Annie's branded 125+ businesses, spoken for thousands, and released two bestselling books, including the personal development guide, Permission to Try. Her newest book, Establish Yourself, debuted at #1 on Amazon in 7 categories, including Women & Business and Consulting.

Today, through her Brand Story Solution and Establish Yourself™ Framework, Annie helps coaches and consultants clearly and confidently grow their greatest businesses without burning out on marketing. Annie is also proud to be a Duke University graduate, a lifelong Muppets fan, and a serial watcher of The Golden Girls. She currently lives in Durham, NC, with her husband, Gus, and their favorite person - their son, Leo.

Tune in!

During this episode, you will learn about:

  • [00:00] Episode intro and a quick bio of the guest; Annie Franceschi 

  • [02:09] Annie’s motivation to write the second book and the journey behind it

  • [05:41] How the book’s theme idea and intended reader came into place

  • [18:44] The danger you pose to your writing commitment if you don’t have the clarity

  • [10:38] How Annie has used her book as a marketing funnel and the insights she shares

  • [17:40] The idea of funnels simplified

  • [19:57] Starting the Establish Yourself™ Action Club

  • [21:20] Annie’s favorite and messy parts of the book writing process

  • [26:14] Other benefits that have come up since publishing the book 

  • [28:54] Doing the podcast form of the book

  • [31:38] Annie’s book recommendation

  • [35:26] Episode wrap-up and call to action

Annie’s Books and Other Resources Mentioned

  1. Permission to Try: 11 Things You Need to Hear When You're Scared to Change Your Life by Annie Franceschi

  2. Establish Yourself: Brand, Streamline, and Grow Your Greatest Business by Annie Franceschi

  3. Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay Gibson

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