Episode 2.2: Your Author Brand with Lauren Ranalli
Lauren Ranalli is a public health professional, award-winning children's book writer, and marketing coach for aspiring and published authors. Her latest book, Let's Meet on the Moon, has just been released and she is also the founder of the Think Beyond the Book membership community for self-published authors.
In this episode, Lauren shares the role author branding played in her journey of publishing her first book in 2018 to now being a coach for other authors (while still writing books of her own), she she did that helped her generate $10,000 in sales and book about 30 promotional events within three months of self-publishing her first book, why self-publishing is a good option for people who have entrepreneurial spirits or who like to be in control, how an entrepreneur can decide if their business brand and author brand should be the same, what she looks for when she performs a branding assessment for her clients, what you shouldn’t do as you’re trying to build an audience for your brand and book, the best time to start thinking about your author brand and whether or not there’s a point where it’s just too late, and more!
Resources
Lauren Ranalli’s Website
Lauren Ranalli’s Books
Lauren Ranalli on Instagram
Lauren Ranalli on Facebook
Lauren Ranalli on Twitter
John Boyne’s Book | The Heart's Invisible Furies: A Novel
Lindsay Bryan-Podvin’s Book | The Financial Anxiety Solution: A Step-by-Step Workbook to Stop Worrying about Money, Take Control of Your Finances, and Live a Happier Life
Jacqueline Woodson’s Book | Red at the Bone: A Novel
Claire Lombardo’s Book | The Most Fun We Ever Had: A Novel
Rainbow Rowell’s Book | Eleanor & Park
Write Publish Market | Episode 34: Sharing Your Story in a Book with Lindsay Bryan-Podvin
Listen here or on your favorite podcast player, and let me know what you think! Screenshot this episode and tag me on Instagram (@jodibrandoneditorial).
Have a book idea for your business but aren’t sure where to start? Check out my Jump-Start Guide here.