Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert

Feb 25

In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that’s a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices.

Time Stamps:

00:01 — Intro + welcome Erin back

02:40 — Book page on existing site vs. separate book website

05:23 — Why keeping the book on your site supports SEO + authority

07:36 — The must-have: a dedicated book page (and where to place it)

09:31 — Where to reference the book (About page, homepage, resources)

11:46 — Use blog posts + podcast show notes to promote the book naturally

13:00 — SEO strategy: long-tail keywords + “more windows on your house”

16:44 — Why direct sales matter: upsells, funnels, customer data

23:23 — Email compliance: permission-based opt-ins + receipt email strategy

28:20 — Build a book-specific nurture sequence (before general newsletter)

29:45 — What a book page needs (keep it simple)

32:52 — Media page vs. media section on book page

35:45 — Permission to take a “B-minus approach” and improve later

39:44 — Book recommendations + where to find Erin

Keywords:

book sales page, book website vs sales page, author website copy, website copywriting for authors, book landing page, book page on website, how to sell a book on your website, direct book sales, selling books direct, book marketing for business owners, book funnel, book nurture sequence, email opt-in compliance, CAN-SPAM laws, customer data for authors, SEO for authors, book SEO keywords, blog posts for book marketing, podcast show notes SEO, branded keywords, author platform, about page book placement, website navigation book page, media page for authors, speaking page for authors, book page conversion rate, copywriting tips for book pages, business owners writing books, book writing for business owners

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Erin’s podcast: Talk Copy to Me: https://erinollila.com/podcast/

About Our Guest:

Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing.

Website: http://erinollila.com

Talk Copy to me (podcast): https://erinollila.com/podcast/

Links to social media accounts:

Instagram LinkedIn Facebook Twitter

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/12NfaADDVbezVb5EPLxs3sdmq6g8M9N-eDN3BnJT67v0/edit?usp=sharing