Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book

In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new “Do the Math” sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.

Time Stamps:

00:00 – Introduction and context for today’s topic

01:00 – Revisiting the “intangible ROI” concept

02:00 – Introducing the “Do the Math” feature in Write.Publish.Market.

03:15 – Book launch reflections and why bestseller status isn’t the goal for business owners

05:00 – Key takeaways from the 2024 Business Book ROI Report

07:30 – Example 1: Book + Webinar or Masterclass upsells

10:00 – Example 2: Book leading to coaching and consulting offers

12:30 – Example 3: Comparing direct sales vs. third-party platforms

15:00 – Stacking offers: upsells, tripwires, and mini courses

18:00 – The power of pairing tangible ROI with intangible outcomes

20:00 – Final thoughts: “Do the math” for your book’s business impact

Keywords:

book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams

Resources Mentioned:

A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https://authorroi.com/

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA/edit?usp=sharing

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