Episode 180: Use Your Business Book as a Launchpad for Influence and Career Growth

In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time.Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school students and shares insights on creating a robust framework within nonfiction books. Jodi and Naiah conclude their conversation by emphasizing the need for external feedback, continuous learning, and leveraging a book for new opportunities.

Time Stamps:
00:00 Discussing memorable book title and influence.

03:22 Wrote book using journal to answer questions.

06:49 Researching comma use led to book writing.

12:43 Writing a book is simple, not easy.

13:21 Love editing; struggle removing unnecessary parts.

19:45 Develop a framework for effective content leverage.

22:35 New York Times mention boosted business success.

24:03 Writing a book is just the beginning.

27:13 Connect via website nharv.com, social media, YouTube

Keywords:
college roommate, daily writing habit, re-engaging with projects, career path, traditional teaching, book writing, increasing influence, passion for education, creative projects, stepping out of comfort zone, supportive network, teaching, book coaching, strategy, writing literacy, Black high school students, educational outcomes, dissertation topic, literacy and writing, writing a book, professional editing, self-editing, external feedback, podcast, social media hashtag, storytelling elements, project evolution, thought leadership, coaching programs, speaking engagements, New York Times mention

Resources Mentioned:
Atomic Habits by James Clear
Get Good with Money by Tiffany Aliche

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Nailah Harvey is a 10x-published author, book coach, and book editor—mentioned in The New York Times—with a goal to teach educators and leaders how to organize their subject-matter knowledge into a thought leadership book. With over 10 years of dedicated writing and teaching experience (in America and South Korea), Nailah has secured her position within a niche not often occupied by women of color and she seeks to share with the world her superpower—the ability to write one’s expertise with clarity.

Amazon link to “Book-fluence: How to Write a Book to Position Yourself as a Leader in Your Industry”: https://amzn.to/3DhEZ0r

Subscribe to Nailah’s YouTube channel: https://youtube.com/@nharvdotcom?si=MIacLmoVSJOBprAh

Follow Nailah on Instagram: https://www.instagram.com/nharvdotcom/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/12Hn2rIwO8qxbBO2Pc9n7JXSwIgbX0H0_9UN_3Mv2DWs/edit?usp=sharing