Resources for Writing, Publishing & Marketing a Nonfiction Book
Want to read and learn about the nonfiction book writing, publishing, and marketing process as a business owner, entrepreneur, leader, or CEO?
You're in the right place.
Welcome to Jodi’s blog — where you’ll find insights, strategy, and behind-the-scenes guidance to help you navigate every stage, from idea to launch, with clarity and confidence.
Your Book Cover: 3 Things to Remember
You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.
But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!
Shifting Your Mindset from Business Owner to Author
Almost without fail during Book Brainstorm Sessions (my version of discovery calls) and even in initial conversations with new clients, I hear this sentence: “But I’m not a writer.” That’s the point where I smile and take a breath, and we have a chat about mindset. I bet if you’re reading this blog post, you’ve had that same thought (or even said it out loud). Simply put, if you’re going to write a book, you must shift your mindset from that of a business owner writing a book to that of a writer. When you’re done writing, you can switch hats back to business owner — promise.
Off The Shelf: The Magic Art of Tidying Up
Welcome back to Off the Shelf, friends! We’re trying something a bit different with Off the Shelf in 2017. Instead of me posting reviews each month, an entrepreneur friend and I will be trading reviews of the same book. In the spirit of National Organizing Month, first up is the best-seller The Life-Changing Magic of Tidying Up, which I had somehow never read.
