How do you know if your book topic is worth pursuing? With hundreds of thousands of books published each year, are there really any original ideas anymore? Well, not EXACTLY. Before you get discouraged, though, know that your particular take on a topic IS new and original. (Whew.) Validating your book idea will ensure that there is a market for your book. Of course, that does not guarantee book sales.Read More
Let’s be honest. There’s a reason you create content: To get your message out there so you’re visible and relevant. Of course that’s why. After all, you need people to notice you if your business is going to be a success.
But no one will to pay attention to your content if that’s the approach you take with it. It’s time to grab a new agenda and make your content about your audience. Not you and your products and services.
No matter who you’re marketing to, online business owners have very little time. So if you want them to consume your content, you need to make it worth their while.Read More
You won’t know what the market looks like for a book like yours without conducting a book marketing analysis. This is an important step of the publishing process whether you’re planning to publish traditionally or you’re planning to self-publish. (In fact, if you’re publishing traditionally, I can almost guarantee that this will be a required part of your submissions package.)Read More
If you’ve been reading this blog for a while, you know the ways a book can help your business. To offer a quick recap, think credibility/authority, visibility, growth, and money. (You can read a full post about this HERE) A book will bring you credibility in your particular subject area, so think about what that area is. What are you known for? What do want to be known for? Then think about who your audience is (remember: It’s not everybody!) and how you’ll get in front of them. Word-of-mouth will be a huge asset with regard to book sales, but you need a bigger-picture plan, too.Read More
I hear statements like these all the time from bloggers and creative entrepreneurs. Or they say they want to write a book but that “now isn’t the right time.” That might be true for a small number of people, but for others: nope. These are all just excuses. The truth is, you only REALLY need two things to start your book today: a plan and accountability.Read More
Chances are, when you’re writing a blog post or article, you save your notes in a Google doc or maybe even in Evernote. A book is much more complicated project to organize, due to the volume of material. Whereas you might save an article or two to read before writing a blog post, you might have 50 or 100 bookmarked for book research. A Word or Google doc can become unwieldy and overwhelm you when you realize just how much information there is to keep track of, let alone in an organized manner: articles to read, websites to look at, hashtags to search on Twitter, people to interview. Enter Trello.Read More
When writing roadblocks come up, you feel like the loneliest writer on the planet. I promise, though, that this happens to all writers — professional, first-time, whatever. The important thing is to have a plan to work around these creative blocks and get back to writing. So much writing advice tells you, “Sit your butt in the chair and get the words written. If your goal is to write 1,000 words, then sit there until you write 1,000 words. Period.” That sounds great in theory, but that’s not always realistic. Please don’t misunderstand me: I am not suggesting that, at the first sign of not knowing what word to write next, you throw in the towel for the day. (Sorry!)Read More
You already know the phrase “Don’t judge a book by its cover.” Unfortunately, we all still judge books by their covers. Design impacts our buying decisions all the time, but today I want to talk to you specifically about the importance of a good book cover.
But first, let’s think about your book like a food truck. You could buy Joe’s Tacos out of a beat-up, red van without a name on it. Or, you could buy Joe’s Tacos out of a shiny, teal-and-yellow-striped taco truck. Same tacos, but which one are you more interested in? Your book content is the same, but a book cover may attract or repel readers!