There’s a lot of talk these days in the business community and within the creatives community about scaling, leveling up, and creating passive income. One of the best ways to do this is to write a book or ebook. You maybe wondering why - what can a book do for you and your business?
Let me count the ways….
A book establishes you as an expert in your field. This will help you attract better clients in line with the services and/or products you offer. Testimonials from clients who are recognized in their industry will do wonders for your credibility and make you sought after. People will begin to associate your name with the topic you’re writing about, which allows you to become the go-to person for people seeking information about your topic. And if you stay top-of-mind, you’ll be referred by others. In other words, your credibility is tied into visibility. Speaking of visibility...
Have you ever seen an author featured on Good Morning America as the subject expert on a story they’re running? Me, too. Or an author who runs a business showcasing their product on a product review/roundup on TODAY? Me, too. That could be you! A book can give radio/TV personalities and producers, podcast hosts, print journalists, and others a reason to reach out to you. And being featured in the media can grow your audience like nobody’s business! You’ll have an added blurb for press releases, starbursts on your next cover, and so forth that say “As Seen in Inc.” or “Featured on Good Morning America”—and that is just what helps you get more of these opportunities. As a reader, what does it make you think about an author when you see those starbursts and blurbs? You automatically think that author knows what the heck he or she is talking about and would be a good resource on that topic. And with a book, that could be you! (Do you see how credibility and visibility are tied together?)
Once you have one book written and published, the credibility and visibility it creates builds the platform for writing your second book. One book can lead to another, which can lead to a discounted bundle price on your website, more back-of-the-room sales at speaking engagements, or perhaps a live workshop or a course based on your book, and more. Think of your first book as a building block to grow your visibility and credibility (there are those two words again!). The possibilities are limited only by your imagination—truly. Well, that and the number of hours in a day.
Many people consider money a dirty word or something not to be talked about, but as my friend Heather Crabtree often says, “You’re running a business, not a charity.” It’s true. Wanting to make money doesn’t make you (or me) greedy. Money enables us to do so many things with our business: Hiring employees, scaling, and launching a new product or service are just a few examples. As the old saying goes, you’ve got to spend money to make money. I tell my self-publishing clients this all the time—that a small investment up-front can pay off in spades down the line.
As you can imagine, this is just a handful of the reasons to write a book. They’re interconnected: Credibility leads to visibility which allows for growth and puts money back into your pocket. The possibilities are endless! Can you think of any other ways a book could help your business grow? Let me know in the comments.
Ready to start brainstorming? What are some areas of your business that you could teach and share with others—those areas that you feel most confident in? That’s where you begin when thinking about where to start your book.